Required	Element Name	Attribute	Data Type	Length	CDATA	Description/Usage	Example(s)
Y	itemlist	VendorCode	string (GUID)	36	N/A	Root Element - wraps all item elements. The attribute [vendor_code] is set to the vendor code assigned to you. This is a 36 digit GUID (globally unique identifier) string.	<itemlist VendorCode="da185c9e-f942-42f3-8c68-6fa30e93d87c">
Y	item	type	string	10	N/A	Item element - Wraps all elements describing product. The attribute [type] is set to the type of product. Currently, this will always be set to "ammo".	<item type="ammo">
Y	product_id		string	50	Optional	Unique identifier for your product. Can be anything you wish such as a SKU or a database index, so long as it is unique. NOTE: If duplicate product ids are found, errors will occur and your feed will be rejected.	<product_id>10001-X45GSHP</product_id> <product_id><![CDATA[10001-X45GSHP]]></product_id>
Y	product_name		string	200	Required	Short name/title of your product. HTML & JavaScript are not allowed in product names for loading time and security reasons.	<product_name><![CDATA[Winchester 45 GAP 185 Grain Silvertip Hollow Point, 50 Round Box, X45GSHP]]></product_name>
Y	product_description		string	2000	Required	Full description of your product. HTML & JavaScript are not allowed in descriptions for loading time and security reasons.	<product_description><![CDATA[ Offers a unique combination of power, precision, reliable functioning, and on target performance. Delivers optimum penetration and rapid energy release with virtually no weight loss or bullet fragmentation. Caliber: 45 Glock Automatic Pistol (GAP) Bullet Type:   Silvertip HPBullet Weight:185 GR Muzzle Energy:   411 ft lbsMuzzle Velocity:1000 fps Rounds/box:   50 Rounds Per Box, 10 Boxes Per Case ]]></product_description>
Y	product_link		string	400	Optional	Complete direct link to product description page beginning with http:// or https:// Links to popups, popovers, popunders, Javascript, frames, ads of any kind, email/phone links, or redirects are not allowed for security and legal reasons.	<product_link><![CDATA[http://store.goammo.com/winchester-45-gap-185-grain-silvertip-hollow-point-50-round-box-x45gshp]]></product_link> <product_link>http://store.goammo.com/winchester-45-gap-185-grain-silvertip-hollow-point-50-round-box-x45gshp</product_link>
N	product_image_link		string	400	Optional	Complete direct link to product image beginning with http:// or https:// Images are resized automatically, so this link can be the largest image. For best results, use a link to the main image on your product details page. Links to popups, popovers, popunders, Javascript, frames, ads of any kind, email/phone links, or redirects are not allowed for security and legal reasons.	<product_image_link><![CDATA[http://store.goammo.com/content/images/medium/0000006_winchester-45-gap-185-grain-silvertip-hollow-point-50-round-box-x45gshp_550.jpeg]]></product_image_link> <product_image_link>http://store.goammo.com/content/images/medium/0000006_winchester-45-gap-185-grain-silvertip-hollow-point-50-round-box-x45gshp_550.jpeg</product_image_link>
Y	manufacturer		string	50	Required	Manufacturer name. This is the manufacturer of the actual product, not what the product is used in. For example, ammo manufactured by Federal that is designed to be used in a Remington rifle, put "Federal" here (not "Remington").	<manufacturer><![CDATA[Federal]]></manufacturer>
N	brand		string	50	Required	Optional brand name, sub-brand name or product line. For example: You can have "Federal" in the manufacturer field and then put "American Eagle" here (which is a brand of Federal ammo).	<brand><![CDATA[American Eagle]]></brand>
Y	ammo_section		string	50	N/A	Allowed values for sections: "handgun","rifle","rimfire","shotgun"	<ammo_section>handgun</ammo_section>
C	caliber		string	50	Optional	This is required for all ammo sections except "shotgun".	<caliber><![CDATA[.45 GAP]]></caliber> <caliber>.45 GAP</caliber>
C	grains_weight		string	50	N/A	This is required for all ammo sections except "shotgun".	<grains_weight>185</grains_weight>
N	bullet_type		string	50	Optional	Optional: bullet type.	<bullet_type><![CDATA[Silvertip HP]]></bullet_type> <bullet_type>Silvertip HP</bullet_type>
N	primer_no		string	10	N/A	Optional: primer number.	<primer_no>1</primer_no>
N	muzzle_energy		integer		N/A	Optional: muzzle energy in foot pounds.	<muzzle_energy>411</muzzle_energy>
N	muzzle_velocity		integer		N/A	Optional: muzzle velocity in feet per second.	<muzzle_velocity>1000</muzzle_velocity>
C	gauge_bore		string	25	N/A	This is required for "shotgun" ammo sections	<gauge_bore>12 Gauge</gauge_bore>
N	shot_material		string	50	Optional		<shot_material><![CDATA[Steel]]></shot_material>
C	shot_type_size		string	50	Optional	This is required for "shotgun" ammo sections	<shot_type_size><![CDATA[BBB]]></shot_type_size>
C	shell_length		string	10	Required	This is required for "shotgun" ammo sections	<shell_length><![CDATA[3 1/2]]></shell_length>
N	shot_ounces		string	10	Required		<shot_ounces><![CDATA[1 1/2]]></shot_ounces>
N	shot_grains		integer		N/A		<shot_grains>375</shot_grains>
N	pellet_count		integer		N/A		<pellet_count>9</pellet_count>
N	is_leadfree		string	0-1	N/A	Optional: If Lead-Free ammunition, set this to "Y". Set it to "N" or leave empty if unknown or not-applicable.	<is_leadfree>Y</is_leadfree> <is_leadfree>N</is_leadfree> <is_leadfree></is_leadfree> <is_leadfree/>
N	is_blank		string	0-1	N/A	Optional: If this is Blank ammunition, set this to "Y". Set it to "N" or leave empty if unknown or not-applicable.	<is_blank>Y</is_blank> <is_blank>N</is_blank> <is_blank></is_blank> <is_blank/>
N	is_less_lethal		string	0-1	N/A	Optional: If this is Less Lethal ammunition, set this to "Y". Set it to "N" or leave empty if unknown or not-applicable.	<is_less_lethal>Y</is_less_lethal> <is_less_lethal>N</is_less_lethal> <is_less_lethal></is_less_lethal> <is_less_lethal/>
Y	sold_by_units		string	2	N/A	Units abbreviations available - Box: "BX", Tin: "TN", Each: "EA", Bag: "BG", Case: "CS", Carton (or Can): "CN" If selling by the round, use "EA" and make sure the <price_per_box> & <rounds_per_box> is set (for a "box" of 1). If selling by the box, tin or bag, make sure the <price_per_box> & <rounds_per_box> is set. If selling by the case, carton, or can, make sure the <price_per_case> & <rounds_per_case> is set.	<sold_by_units>BX</sold_by_units>
C	price_per_box		decimal		N/A	Required, if selling by the box, tin, bag, or each.	<price_per_box>13.02</price_per_box>
C	rounds_per_box		integer		N/A	Required, if selling by the box, tin, bag, or each.	<rounds_per_box>25</rounds_per_box>
C	price_per_case		decimal		N/A	Required, if selling by the case or carton	<price_per_case>192.30</price_per_case>
C	rounds_per_case		integer		N/A	Required, if selling by the case or carton	<rounds_per_case>250</rounds_per_case>
C	boxes_per_case		integer		N/A	Required, if selling by the case or carton and rounds_per_case is not specified (and rounds_per_box is specified)	<boxes_per_case>50</boxes_per_case>
Y	stock_status		string	1	N/A	Abbreviations available - "I", "O", "B", "P", "C", "S" I=In Stock,O=Out Of Stock,B=Back Ordered,P=Pre Order,C=Call,S=Special Order	<stock_status>I</stock_status>
N	stock_expected_date		string	10	Optional	Optional expected future date that item will be in stock. A 10 character string in the format MM/DD/YYYY	<stock_expected_date>12/25/2017</stock_expected_date>
N	usage1		string	50	Optional	Optional usage for this type of ammo. "hunting","target","defense","tactical","duck hunting","big game", etc. NOTE: There are no restrictions on what can be put here, but common phrases used in searching for ammo are most ideal.	<usage1>target</usage1> <usage1><![CDATA[target]]></usage1>
N	usage2		string	50	Optional	Optional usage for this type of ammo. "hunting","target","defense","tactical","duck hunting","big game", etc. NOTE: There are no restrictions on what can be put here, but common phrases used in searching for ammo are most ideal.	<usage2>big game hunting</usage2> <usage2><![CDATA[big game hunting]]></usage2>
N	usage3		string	50	Optional	Optional usage for this type of ammo. "hunting","target","defense","tactical","duck hunting","big game", etc. NOTE: There are no restrictions on what can be put here, but common phrases used in searching for ammo are most ideal.	<usage3>bird hunting</usage3> <usage3><![CDATA[bird hunting]]></usage3>
N	usage4		string	50	Optional	Optional usage for this type of ammo. "hunting","target","defense","tactical","duck hunting","big game", etc. NOTE: There are no restrictions on what can be put here, but common phrases used in searching for ammo are most ideal.	<usage4>military</usage4> <usage4><![CDATA[military]]></usage4>
N	mpn		string	50	Optional	Optional manufacturer part number. This is the part number usually located on the product package. NOTE: Please do not use a distributor's part number here.	<mpn><![CDATA[12OOB]]></mpn> <mpn>12OOB</mpn>
N	upc		string	24	N/A	Optional UPC - Universal Product Code. NOTE: Many manufacturers do not assign UPCs to their products. If this is the case, leave blank.	<upc>645611121104</upc>
N	unit_ship_weight		decimal		N/A	Shipping weight, in lbs, for the [sold_by_units] specified. If sold by the case, for example, put the total case weight (including packaging) here. If sold by the box, put the box weight (including packaging) here. NOTE: You may use fractional lbs (29 1/2 lbs would be entered as 29.5)	<unit_ship_weight>29.5</unit_ship_weight>