Product Feeds

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Main XML Example Feed

Below is an example of a valid XML main feed of 25 products:

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<?xml version="1.0" encoding="utf-8"?>
<itemlist VendorCode="9b1ae75b-90e6-472e-b653-5b21797e84da">
 <item type="ammo">
  <product_id><![CDATA[10726-9A]]></product_id>
  <product_name><![CDATA[PMC 9MM Target 115 Grain Full Metal Jacket, 50 Round Box, 9A]]></product_name>
  <product_description><![CDATA[This long popular ammunition line makes it possible for budget conscious hunters and riflemen to go afield with plenty of ammo or enjoy high volume shooting with military ball style ammo without emptying their respective wallets.    Caliber:   9mm    Bullet Type:   Full Metal Jacket    Bullet Weight:   115 GR    Muzzle Energy:   338 ft lbs    Muzzle Velocity:   1150 fps    Rounds/box:   50 Rounds Per Box, 20 Boxes Per Case]]></product_description>
  <product_link><![CDATA[http://www.mywebsite.com/pmc-9mm-target-115-grain-full-metal-jacket-50-round-box-9a]]></product_link>
  <product_image_link><![CDATA[http://www.mywebsite.com/content/images/thumbs/0000772_pmc-9mm-target-115-grain-full-metal-jacket-50-round-box-9a_550.jpeg]]></product_image_link>
  <manufacturer><![CDATA[PMC]]></manufacturer>
  <brand><![CDATA[]]></brand>
  <ammo_section>Handgun</ammo_section>
  <caliber><![CDATA[9mm Luger]]></caliber>
  <grains_weight>115</grains_weight>
  <bullet_type><![CDATA[Full Metal Jacket]]></bullet_type>
  <primer_no />
  <muzzle_energy>338</muzzle_energy>
  <muzzle_velocity>1150</muzzle_velocity>
  <gauge_bore />
  <shot_material><![CDATA[]]></shot_material>
  <shot_type_size><![CDATA[]]></shot_type_size>
  <shell_length><![CDATA[]]></shell_length>
  <shot_ounces><![CDATA[]]></shot_ounces>
  <shot_grains />
  <pellet_count />
  <is_leadfree />
  <is_blank />
  <is_less_lethal />
  <sold_by_units>BX</sold_by_units>
  <price_per_box>11.0700</price_per_box>
  <rounds_per_box>50</rounds_per_box>
  <price_per_case>0.0000</price_per_case>
  <rounds_per_case />
  <boxes_per_case>20</boxes_per_case>
  <stock_status>I</stock_status>
  <stock_expected_date><![CDATA[]]></stock_expected_date>
  <usage1><![CDATA[]]></usage1>
  <usage2><![CDATA[]]></usage2>
  <usage3><![CDATA[]]></usage3>
  <usage4><![CDATA[]]></usage4>
  <mpn><![CDATA[9A]]></mpn>
  <upc>741569070270</upc>
  <unit_ship_weight>4.5</unit_ship_weight>
 </item>
 <item type="ammo">
  <product_id><![CDATA[11895-PR17HM1]]></product_id>
  <product_name><![CDATA[Remington 17 HMR 17 Grain V Max Boat Tail, 50 Round Box, PR17HM1]]></product_name>
  <product_description><![CDATA[Looking for a rimfire cartridge with a centerfire attitude? Remington's got you covered with our complete line of Premier Gold Box Rimfire ammunition. Using the same bullet design found in our Premier AccuTip centerfire cartridges, the AccuTip-V's precision-engineered polymer tip provides match-type accuracy, more on-game energy, and rapid expansion.
     Caliber:   17 Hornady Magnum Rimfire (HMR)    Bullet Type:   VMAX Boat Tail    Bullet Weight:   17 GR    Muzzle Energy:   245 ft lbs    Muzzle Velocity:   2550 fps    Rounds/box:   50 Rounds Per Box, 40 Boxes Per Case]]></product_description>
  <product_link><![CDATA[http://www.mywebsite.com/remington-17-hmr-17-grain-v-max-boat-tail-50-round-box-pr17hm1]]></product_link>
  <product_image_link><![CDATA[http://www.mywebsite.com/content/images/thumbs/0001931_remington-17-hmr-17-grain-v-max-boat-tail-50-round-box-pr17hm1_550.jpeg]]></product_image_link>
  <manufacturer><![CDATA[Remington]]></manufacturer>
  <brand><![CDATA[]]></brand>
  <ammo_section>Rimfire</ammo_section>
  <caliber><![CDATA[.17 HMR]]></caliber>
  <grains_weight>17</grains_weight>
  <bullet_type><![CDATA[Poly-Tip V-Max]]></bullet_type>
  <primer_no />
  <muzzle_energy>245</muzzle_energy>
  <muzzle_velocity>2550</muzzle_velocity>
  <gauge_bore />
  <shot_material><![CDATA[]]></shot_material>
  <shot_type_size><![CDATA[]]></shot_type_size>
  <shell_length><![CDATA[]]></shell_length>
  <shot_ounces><![CDATA[]]></shot_ounces>
  <shot_grains />
  <pellet_count />
  <is_leadfree />
  <is_blank />
  <is_less_lethal />
  <sold_by_units>BX</sold_by_units>
  <price_per_box>15.2700</price_per_box>
  <rounds_per_box>50</rounds_per_box>
  <price_per_case>0.0000</price_per_case>
  <rounds_per_case />
  <boxes_per_case>40</boxes_per_case>
  <stock_status>I</stock_status>
  <stock_expected_date><![CDATA[]]></stock_expected_date>
  <usage1><![CDATA[]]></usage1>
  <usage2><![CDATA[]]></usage2>
  <usage3><![CDATA[]]></usage3>
  <usage4><![CDATA[]]></usage4>
  <mpn><![CDATA[PR17HM1]]></mpn>
  <upc>47700010809</upc>
  <unit_ship_weight>1.5</unit_ship_weight>
 </item>
 <item type="ammo">
  <product_id><![CDATA[12999-XSM12L2]]></product_id>
  <product_name><![CDATA[Winchester 12 Ga. 3 1/2" 1 9/16 oz, #2 Super X Drylok Super Steel XSM12L2]]></product_name>
  <product_description><![CDATA[Supreme High Velocity Drylok Super Steel and Super-X Drylok Super Steel Shotshells give you the ultimate in water resistant, high velocity, knock down performance in any foul weather hunting condition.    Gauge:   12    Type:   Steel    Length:   3 1/2"    Ounces:   1 9/16 oz    Shot Size:   2    Muzzle Velocity:   1300 fps    Rounds/box:   25 Rounds Per Box, 10 Boxes Per Case    Drams:   Mag]]></product_description>
  <product_link><![CDATA[http://www.mywebsite.com/winchester-12-ga-3-12-1-916-oz-2-super-x-drylok-super-steel-xsm12l2]]></product_link>
  <product_image_link><![CDATA[http://www.mywebsite.com/content/images/thumbs/0003011_winchester-12-ga-3-12-1-916-oz-2-super-x-drylok-super-steel-xsm12l2_550.jpeg]]></product_image_link>
  <manufacturer><![CDATA[Winchester]]></manufacturer>
  <brand><![CDATA[]]></brand>
  <ammo_section>Shotgun</ammo_section>
  <caliber><![CDATA[]]></caliber>
  <grains_weight />
  <bullet_type><![CDATA[]]></bullet_type>
  <primer_no />
  <muzzle_energy />
  <muzzle_velocity>1300</muzzle_velocity>
  <gauge_bore>12 Gauge</gauge_bore>
  <shot_material><![CDATA[Steel]]></shot_material>
  <shot_type_size><![CDATA[2]]></shot_type_size>
  <shell_length><![CDATA[3 1/2]]></shell_length>
  <shot_ounces><![CDATA[1 9/16]]></shot_ounces>
  <shot_grains />
  <pellet_count />
  <is_leadfree />
  <is_blank />
  <is_less_lethal />
  <sold_by_units>BX</sold_by_units>
  <price_per_box>23.8400</price_per_box>
  <rounds_per_box>25</rounds_per_box>
  <price_per_case>0.0000</price_per_case>
  <rounds_per_case />
  <boxes_per_case>10</boxes_per_case>
  <stock_status>I</stock_status>
  <stock_expected_date><![CDATA[]]></stock_expected_date>
  <usage1><![CDATA[]]></usage1>
  <usage2><![CDATA[]]></usage2>
  <usage3><![CDATA[]]></usage3>
  <usage4><![CDATA[]]></usage4>
  <mpn><![CDATA[XSM12L2]]></mpn>
  <upc>20892008489</upc>
  <unit_ship_weight>5.5</unit_ship_weight>
 </item>
 <item type="ammo">
  <product_id><![CDATA[12418-P270D]]></product_id>
  <product_name><![CDATA[Federal Premium 270 Winchester 130 Grain Sierra GameKing Boat-Tail Soft Point, 20 Round Box, P270D]]></product_name>
  <product_description><![CDATA[Premium vitalshok from the world leader in premium ammunition comes vitalshok your best option for medium to large game. You spend all year dreaming of the moment of truth, so why trust that moment to anything less. Vitalshok is available in the world's finest big game bullets, from the unrivaled Speer trophy bonded bear claw and nosler's latest offerings to Sierra and Barnes match that with world class brass, select powders and legendary primers and you get unmatched premium performance.    Caliber:   270 Winchester    Bullet Type:   Sierra GameKing BTSP    Bullet Weight:   130 GR    Muzzle Energy:   2705 ft lbs    Muzzle Velocity:   3060 fps    Rounds/box:   20 Rounds Per Box, 10 Boxes Per Case]]></product_description>
  <product_link><![CDATA[http://www.mywebsite.com/federal-premium-270-winchester-130-grain-sierra-gameking-boat-tail-soft-point-20-round-box-p270d]]></product_link>
  <product_image_link><![CDATA[http://www.mywebsite.com/content/images/thumbs/0002431_federal-premium-270-winchester-130-grain-sierra-gameking-boat-tail-soft-point-20-round-box-p270d_550.jpeg]]></product_image_link>
  <manufacturer><![CDATA[Federal]]></manufacturer>
  <brand><![CDATA[]]></brand>
  <ammo_section>Rifle</ammo_section>
  <caliber><![CDATA[.270 Win]]></caliber>
  <grains_weight>130</grains_weight>
  <bullet_type><![CDATA[Sierra GameKing BTSP]]></bullet_type>
  <primer_no />
  <muzzle_energy>2705</muzzle_energy>
  <muzzle_velocity>3060</muzzle_velocity>
  <gauge_bore />
  <shot_material><![CDATA[]]></shot_material>
  <shot_type_size><![CDATA[]]></shot_type_size>
  <shell_length><![CDATA[]]></shell_length>
  <shot_ounces><![CDATA[]]></shot_ounces>
  <shot_grains />
  <pellet_count />
  <is_leadfree />
  <is_blank />
  <is_less_lethal />
  <sold_by_units>BX</sold_by_units>
  <price_per_box>29.6100</price_per_box>
  <rounds_per_box>20</rounds_per_box>
  <price_per_case>0.0000</price_per_case>
  <rounds_per_case />
  <boxes_per_case>10</boxes_per_case>
  <stock_status>I</stock_status>
  <stock_expected_date><![CDATA[]]></stock_expected_date>
  <usage1><![CDATA[]]></usage1>
  <usage2><![CDATA[]]></usage2>
  <usage3><![CDATA[]]></usage3>
  <usage4><![CDATA[]]></usage4>
  <mpn><![CDATA[P270D]]></mpn>
  <upc>29465084455</upc>
  <unit_ship_weight>2.5</unit_ship_weight>
 </item>
 <item type="ammo">
  <product_id><![CDATA[11690-3006SUNI]]></product_id>
  <product_name><![CDATA[RWS 30-06 Springfield 180 Grain Torpedo Extra Penetration, 20 Round Box, 3006SUNI]]></product_name>
  <product_description><![CDATA[This ammunition is constructed using top quality components that are all manufactured by RWS, including non-corrosive, boxer-primed, reloadable brass cases.    Caliber:   30-06 Springfield    Bullet Type:   Torpedo Extra Penetration    Bullet Weight:   180 GR    Muzzle Energy:   3033 ft lbs    Muzzle Velocity:   2755 fps    Rounds/box:   20 Rounds Per Box, 10 Boxes Per Case]]></product_description>
  <product_link><![CDATA[http://www.mywebsite.com/rws-30-06-springfield-180-grain-torpedo-extra-penetration-20-round-box-3006suni]]></product_link>
  <product_image_link><![CDATA[http://www.mywebsite.com/content/images/thumbs/0001726_rws-30-06-springfield-180-grain-torpedo-extra-penetration-20-round-box-3006suni_550.jpeg]]></product_image_link>
  <manufacturer><![CDATA[Fiocchi]]></manufacturer>
  <brand><![CDATA[]]></brand>
  <ammo_section>Rifle</ammo_section>
  <caliber><![CDATA[.30-06]]></caliber>
  <grains_weight>180</grains_weight>
  <bullet_type><![CDATA[Torpedo Extra Penetration]]></bullet_type>
  <primer_no />
  <muzzle_energy>3033</muzzle_energy>
  <muzzle_velocity>2755</muzzle_velocity>
  <gauge_bore />
  <shot_material><![CDATA[]]></shot_material>
  <shot_type_size><![CDATA[]]></shot_type_size>
  <shell_length><![CDATA[]]></shell_length>
  <shot_ounces><![CDATA[]]></shot_ounces>
  <shot_grains />
  <pellet_count />
  <is_leadfree />
  <is_blank />
  <is_less_lethal />
  <sold_by_units>BX</sold_by_units>
  <price_per_box>28.3800</price_per_box>
  <rounds_per_box>20</rounds_per_box>
  <price_per_case>0.0000</price_per_case>
  <rounds_per_case />
  <boxes_per_case>10</boxes_per_case>
  <stock_status>I</stock_status>
  <stock_expected_date><![CDATA[]]></stock_expected_date>
  <usage1><![CDATA[]]></usage1>
  <usage2><![CDATA[]]></usage2>
  <usage3><![CDATA[]]></usage3>
  <usage4><![CDATA[]]></usage4>
  <mpn><![CDATA[3006SUNI]]></mpn>
  <upc>723364164507</upc>
  <unit_ship_weight>2.5</unit_ship_weight>
 </item>
 <item type="ammo">
  <product_id><![CDATA[11528-22234]]></product_id>
  <product_name><![CDATA[Hevi-Shot Pheasant Heavy Density 20 Ga 2 3/4", 7/8 oz #4 Hevi-Shot 22234]]></product_name>
  <product_description><![CDATA[Heavy Density Pheasant Shotshell Loads- 75% more Knockdown Power than Traditional Steel Shotshells. Non-toxic- approved for all non-toxic State and Federal Zones. Adds ten effective yards to your pattern.    Gauge:   20    Type:   Hevi-Shot    Length:   2 3/4"    Ounces:   7/8 oz    Shot Size:   4    Muzzle Velocity:   1250 fps    Rounds/box:   10 Rounds Per Box, 10 Boxes Per Case    Drams:   N/A]]></product_description>
  <product_link><![CDATA[http://www.mywebsite.com/hevi-shot-pheasant-heavy-density-20-ga-2-34-78-oz-4-hevi-shot-22234]]></product_link>
  <product_image_link><![CDATA[http://www.mywebsite.com/content/images/thumbs/0001564_hevi-shot-pheasant-heavy-density-20-ga-2-34-78-oz-4-hevi-shot-22234_550.jpeg]]></product_image_link>
  <manufacturer><![CDATA[Hevi Shot]]></manufacturer>
  <brand><![CDATA[]]></brand>
  <ammo_section>Shotgun</ammo_section>
  <caliber><![CDATA[]]></caliber>
  <grains_weight />
  <bullet_type><![CDATA[]]></bullet_type>
  <primer_no />
  <muzzle_energy />
  <muzzle_velocity>1250</muzzle_velocity>
  <gauge_bore>20 Gauge</gauge_bore>
  <shot_material><![CDATA[Hevi-Shot]]></shot_material>
  <shot_type_size><![CDATA[4]]></shot_type_size>
  <shell_length><![CDATA[2 3/4]]></shell_length>
  <shot_ounces><![CDATA[7/8]]></shot_ounces>
  <shot_grains />
  <pellet_count />
  <is_leadfree />
  <is_blank />
  <is_less_lethal />
  <sold_by_units>BX</sold_by_units>
  <price_per_box>28.3300</price_per_box>
  <rounds_per_box>10</rounds_per_box>
  <price_per_case>0.0000</price_per_case>
  <rounds_per_case />
  <boxes_per_case>10</boxes_per_case>
  <stock_status>I</stock_status>
  <stock_expected_date><![CDATA[]]></stock_expected_date>
  <usage1><![CDATA[]]></usage1>
  <usage2><![CDATA[]]></usage2>
  <usage3><![CDATA[]]></usage3>
  <usage4><![CDATA[]]></usage4>
  <mpn><![CDATA[22234]]></mpn>
  <upc>816383222348</upc>
  <unit_ship_weight>2.5</unit_ship_weight>
 </item>
 <item type="ammo">
  <product_id><![CDATA[12189-V310332U]]></product_id>
  <product_name><![CDATA[Sellier & Bellot 380 ACP 92 Grain Full Metal Jacket, 50 Round Box, V310332U]]></product_name>
  <product_description><![CDATA[Sellier & Bellot Pistol ammunition has long been respected for its quality, precision and reliability. FMJ loads offer a rigid design for smooth penetration that doesn't deform on impact. This is excellent ammo for practice, recreational shooters, serious competitive handgun shooting sports, Bullseye Competitors shooting, Action Pistol Shooting Matches and Silhouette Shooters. Also a excellent home defense round.
 
    Caliber:   380 Automatic Colt Pistol (ACP)    Bullet Type:   Full Metal Jacket    Bullet Weight:   92 GR    Muzzle Energy:   201 ft lbs    Muzzle Velocity:   990 fps    Rounds/box:   50 Rounds Per Box, 20 Boxes Per Case]]></product_description>
  <product_link><![CDATA[http://www.mywebsite.com/sellier-bellot-380-acp-92-grain-full-metal-jacket-50-round-box-v310332u]]></product_link>
  <product_image_link><![CDATA[http://www.mywebsite.com/content/images/thumbs/0002225_sellier-bellot-380-acp-92-grain-full-metal-jacket-50-round-box-v310332u_550.jpeg]]></product_image_link>
  <manufacturer><![CDATA[Magtech]]></manufacturer>
  <brand><![CDATA[]]></brand>
  <ammo_section>Handgun</ammo_section>
  <caliber><![CDATA[.380 Auto]]></caliber>
  <grains_weight>92</grains_weight>
  <bullet_type><![CDATA[Full Metal Jacket]]></bullet_type>
  <primer_no />
  <muzzle_energy>201</muzzle_energy>
  <muzzle_velocity>990</muzzle_velocity>
  <gauge_bore />
  <shot_material><![CDATA[]]></shot_material>
  <shot_type_size><![CDATA[]]></shot_type_size>
  <shell_length><![CDATA[]]></shell_length>
  <shot_ounces><![CDATA[]]></shot_ounces>
  <shot_grains />
  <pellet_count />
  <is_leadfree />
  <is_blank />
  <is_less_lethal />
  <sold_by_units>BX</sold_by_units>
  <price_per_box>13.9400</price_per_box>
  <rounds_per_box>50</rounds_per_box>
  <price_per_case>0.0000</price_per_case>
  <rounds_per_case />
  <boxes_per_case>20</boxes_per_case>
  <stock_status>I</stock_status>
  <stock_expected_date><![CDATA[]]></stock_expected_date>
  <usage1><![CDATA[]]></usage1>
  <usage2><![CDATA[]]></usage2>
  <usage3><![CDATA[]]></usage3>
  <usage4><![CDATA[]]></usage4>
  <mpn><![CDATA[V310332U]]></mpn>
  <upc>754908500055</upc>
  <unit_ship_weight>3.5</unit_ship_weight>
 </item>
 <item type="ammo">
  <product_id><![CDATA[11098-12GP]]></product_id>
  <product_name><![CDATA[Fiocchi Golden Pheasant 12 Ga. 2 3/4" 1 3/8 oz, #6 Nickel Plated Lead 12GP]]></product_name>
  <product_description><![CDATA[Fiocchi offers the hunter a wide selection of hunting loads that incorporate nickel plated shot to help make any hunt more successful. Nickel plated shot gives the hunter such benefits as denser, more consistent patterns with fewer stray pellets and increased range and penetration than non-plated shot.     Gauge:   12    Type:   Nickel-Plated Lead    Length:   2 3/4"    Ounces:   1 3/8 oz    Shot Size:   6    Muzzle Velocity:   1250 fps    Rounds/box:   25 Rounds Per Box, 10 Boxes Per Case    Drams:   Max]]></product_description>
  <product_link><![CDATA[http://www.mywebsite.com/fiocchi-golden-pheasant-12-ga-2-34-1-38-oz-6-nickel-plated-lead-12gp]]></product_link>
  <product_image_link><![CDATA[http://www.mywebsite.com/content/images/thumbs/0001134_fiocchi-golden-pheasant-12-ga-2-34-1-38-oz-6-nickel-plated-lead-12gp_550.jpeg]]></product_image_link>
  <manufacturer><![CDATA[Fiocchi]]></manufacturer>
  <brand><![CDATA[]]></brand>
  <ammo_section>Shotgun</ammo_section>
  <caliber><![CDATA[]]></caliber>
  <grains_weight />
  <bullet_type><![CDATA[]]></bullet_type>
  <primer_no />
  <muzzle_energy />
  <muzzle_velocity>1250</muzzle_velocity>
  <gauge_bore>12 Gauge</gauge_bore>
  <shot_material><![CDATA[Nickel-Plated Lead]]></shot_material>
  <shot_type_size><![CDATA[6]]></shot_type_size>
  <shell_length><![CDATA[2 3/4]]></shell_length>
  <shot_ounces><![CDATA[1 3/8]]></shot_ounces>
  <shot_grains />
  <pellet_count />
  <is_leadfree />
  <is_blank />
  <is_less_lethal />
  <sold_by_units>BX</sold_by_units>
  <price_per_box>14.7700</price_per_box>
  <rounds_per_box>25</rounds_per_box>
  <price_per_case>0.0000</price_per_case>
  <rounds_per_case />
  <boxes_per_case>10</boxes_per_case>
  <stock_status>I</stock_status>
  <stock_expected_date><![CDATA[]]></stock_expected_date>
  <usage1><![CDATA[]]></usage1>
  <usage2><![CDATA[]]></usage2>
  <usage3><![CDATA[]]></usage3>
  <usage4><![CDATA[]]></usage4>
  <mpn><![CDATA[12GP]]></mpn>
  <upc>762344701868</upc>
  <unit_ship_weight>4.5</unit_ship_weight>
 </item>
 <item type="ammo">
  <product_id><![CDATA[11476-PWB142BBB]]></product_id>
  <product_name><![CDATA[Federal Black Cloud Waterfowl 12 Ga. 3" 1 1/4 oz #BBB Steel Shot PWB142BBB]]></product_name>
  <product_description><![CDATA[Black Cloud featuring the FliteControl wad and FliteStopper steel is unlike any other steel shot ever introduced. The FliteControl wad tightens patterns for long range effectiveness and FliteStopper steel shot pellets wreak havoc on unsuspecting waterfowl. This product will change the way you view standard steel ammunition.    Gauge:   12    Type:   Steel    Length:   3 1/2"    Ounces:   1 1/4 oz    Shot Size:   BBB    Muzzle Velocity:   1450 fps    Rounds/box:   25 Rounds Per Box, 10 Boxes Per Case    Drams:   4 1/4]]></product_description>
  <product_link><![CDATA[http://www.mywebsite.com/federal-black-cloud-waterfowl-12-ga-3-1-14-oz-bbb-steel-shot-pwb142bbb]]></product_link>
  <product_image_link><![CDATA[http://www.mywebsite.com/content/images/thumbs/0001512_federal-black-cloud-waterfowl-12-ga-3-1-14-oz-bbb-steel-shot-pwb142bbb_550.jpeg]]></product_image_link>
  <manufacturer><![CDATA[Federal]]></manufacturer>
  <brand><![CDATA[]]></brand>
  <ammo_section>Shotgun</ammo_section>
  <caliber><![CDATA[]]></caliber>
  <grains_weight />
  <bullet_type><![CDATA[]]></bullet_type>
  <primer_no />
  <muzzle_energy />
  <muzzle_velocity>1450</muzzle_velocity>
  <gauge_bore>12 Gauge</gauge_bore>
  <shot_material><![CDATA[Steel]]></shot_material>
  <shot_type_size><![CDATA[BBB]]></shot_type_size>
  <shell_length><![CDATA[3]]></shell_length>
  <shot_ounces><![CDATA[1 1/4]]></shot_ounces>
  <shot_grains />
  <pellet_count />
  <is_leadfree />
  <is_blank />
  <is_less_lethal />
  <sold_by_units>BX</sold_by_units>
  <price_per_box>18.8800</price_per_box>
  <rounds_per_box>25</rounds_per_box>
  <price_per_case>0.0000</price_per_case>
  <rounds_per_case />
  <boxes_per_case>10</boxes_per_case>
  <stock_status>I</stock_status>
  <stock_expected_date><![CDATA[]]></stock_expected_date>
  <usage1><![CDATA[]]></usage1>
  <usage2><![CDATA[]]></usage2>
  <usage3><![CDATA[]]></usage3>
  <usage4><![CDATA[]]></usage4>
  <mpn><![CDATA[PWB142BBB]]></mpn>
  <upc>29465026257</upc>
  <unit_ship_weight>4.5</unit_ship_weight>
 </item>
 <item type="ammo">
  <product_id><![CDATA[11538-PWB1344]]></product_id>
  <product_name><![CDATA[Federal 12 Ga Black Cloud Waterfowl 3.5" 1 1/2 oz #4 Steel Shot PWB1344]]></product_name>
  <product_description><![CDATA[Black Cloud featuring the FliteControl wad and FliteStopper steel is unlike any other steel shot ever introduced. The FliteControl wad tightens patterns for long range effectiveness and FliteStopper steel shot pellets wreak havoc on unsuspecting waterfowl. This product will change the way you view standard steel ammunition.    Gauge:   12    Type:   Steel    Length:   3 1/2"    Ounces:   1 1/2 oz    Shot Size:   4    Muzzle Velocity:   1500 fps    Rounds/box:   25 Rounds Per Box, 10 Boxes Per Case    Drams:   4.84]]></product_description>
  <product_link><![CDATA[http://www.mywebsite.com/federal-12-ga-black-cloud-waterfowl-35-1-12-oz-4-steel-shot-pwb1344]]></product_link>
  <product_image_link><![CDATA[http://www.mywebsite.com/content/images/thumbs/0001574_federal-12-ga-black-cloud-waterfowl-35-1-12-oz-4-steel-shot-pwb1344_550.jpeg]]></product_image_link>
  <manufacturer><![CDATA[Federal]]></manufacturer>
  <brand><![CDATA[]]></brand>
  <ammo_section>Shotgun</ammo_section>
  <caliber><![CDATA[]]></caliber>
  <grains_weight />
  <bullet_type><![CDATA[]]></bullet_type>
  <primer_no />
  <muzzle_energy />
  <muzzle_velocity>1500</muzzle_velocity>
  <gauge_bore>12 Gauge</gauge_bore>
  <shot_material><![CDATA[Steel]]></shot_material>
  <shot_type_size><![CDATA[4]]></shot_type_size>
  <shell_length><![CDATA[3 1/2]]></shell_length>
  <shot_ounces><![CDATA[1 1/2]]></shot_ounces>
  <shot_grains />
  <pellet_count />
  <is_leadfree />
  <is_blank />
  <is_less_lethal />
  <sold_by_units>BX</sold_by_units>
  <price_per_box>22.7300</price_per_box>
  <rounds_per_box>25</rounds_per_box>
  <price_per_case>0.0000</price_per_case>
  <rounds_per_case />
  <boxes_per_case>10</boxes_per_case>
  <stock_status>I</stock_status>
  <stock_expected_date><![CDATA[]]></stock_expected_date>
  <usage1><![CDATA[]]></usage1>
  <usage2><![CDATA[]]></usage2>
  <usage3><![CDATA[]]></usage3>
  <usage4><![CDATA[]]></usage4>
  <mpn><![CDATA[PWB1344]]></mpn>
  <upc>29465026448</upc>
  <unit_ship_weight>4.5</unit_ship_weight>
 </item>
 <item type="ammo">
  <product_id><![CDATA[13202-PW1434]]></product_id>
  <product_name><![CDATA[Federal Ultra Shok 12 Ga. 3" 1 1/8 oz, #4 Steel Shot PW1434]]></product_name>
  <product_description><![CDATA[Speed and power is what it is all about. With Ultra Shok High Velocity Steel you have got the fastest steel load on the market, that is quicker to the target for shorter leads at longer ranges and harder hitting on impact.    Gauge:   12    Type:   Steel    Length:   3"    Ounces:   1 1/8 oz    Shot Size:   4    Muzzle Velocity:   1550 fps    Rounds/box:   25 Rounds Per Box, 10 Boxes Per Case    Drams:   N/A]]></product_description>
  <product_link><![CDATA[http://www.mywebsite.com/federal-ultra-shok-12-ga-3-1-18-oz-4-steel-shot-pw1434]]></product_link>
  <product_image_link><![CDATA[http://www.mywebsite.com/content/images/thumbs/0003214_federal-ultra-shok-12-ga-3-1-18-oz-4-steel-shot-pw1434_550.jpeg]]></product_image_link>
  <manufacturer><![CDATA[Federal]]></manufacturer>
  <brand><![CDATA[]]></brand>
  <ammo_section>Shotgun</ammo_section>
  <caliber><![CDATA[]]></caliber>
  <grains_weight />
  <bullet_type><![CDATA[]]></bullet_type>
  <primer_no />
  <muzzle_energy />
  <muzzle_velocity>1550</muzzle_velocity>
  <gauge_bore>12 Gauge</gauge_bore>
  <shot_material><![CDATA[Steel]]></shot_material>
  <shot_type_size><![CDATA[4]]></shot_type_size>
  <shell_length><![CDATA[3]]></shell_length>
  <shot_ounces><![CDATA[1 1/8]]></shot_ounces>
  <shot_grains />
  <pellet_count />
  <is_leadfree />
  <is_blank />
  <is_less_lethal />
  <sold_by_units>BX</sold_by_units>
  <price_per_box>15.5300</price_per_box>
  <rounds_per_box>25</rounds_per_box>
  <price_per_case>0.0000</price_per_case>
  <rounds_per_case />
  <boxes_per_case>10</boxes_per_case>
  <stock_status>I</stock_status>
  <stock_expected_date><![CDATA[]]></stock_expected_date>
  <usage1><![CDATA[]]></usage1>
  <usage2><![CDATA[]]></usage2>
  <usage3><![CDATA[]]></usage3>
  <usage4><![CDATA[]]></usage4>
  <mpn><![CDATA[PW1434]]></mpn>
  <upc>29465018948</upc>
  <unit_ship_weight>4.5</unit_ship_weight>
 </item>
 <item type="ammo">
  <product_id><![CDATA[13408-81454]]></product_id>
  <product_name><![CDATA[Hornady 25-06 Remington 117 Grain Super Shock Tip, 20 Round Box, 81454]]></product_name>
  <product_description><![CDATA[Superformance ammunition is 100 to 200 fps faster than any conventional ammunition on the market today, and achieves this performance in every gun, without increases in felt recoil, muzzle blast, temperature sensitivity, fouling or loss of accuracy. Superformance is a cutting edge technological advancement in ammunition design that transcends convention and achieves the highest performance of any ammunition on the market today. Superformance uses ultra progressive propellants that take your favorite SST or GMX bullets to levels of performance that are simply unattainable with conventional propellants. In order to get more velocity in the past  shooters have used a brute force approach with large charge weights of a slow burning powder in a larger cartridge case. Ultimately this leads to more recoil and muzzle blast. The Superformance solution is an elegant approach that utilizes specialized powders at normal charge weights, that impart all usable energy to the bullet reducing the rocket nozzle effect at the muzzle while still increasing velocity Superformance provides increased performance, and is safe to use in all firearms, including semi-autos, lever gun and pump actions. Increases in rifle performance, no increases in barrel wear and felt recoil, along with superior temperature stability are all realized with Superformance ammunition. It really is Rocket Science
 
    Caliber:   25-06 Remington    Bullet Type:   SST    Bullet Weight:   117 GR    Muzzle Energy:   2322 ft lbs    Muzzle Velocity:   2990 fps    Rounds/box:   20 Rounds Per Box, 10 Boxes Per Case]]></product_description>
  <product_link><![CDATA[http://www.mywebsite.com/hornady-25-06-remington-117-grain-super-shock-tip-20-round-box-81454]]></product_link>
  <product_image_link><![CDATA[http://www.mywebsite.com/content/images/thumbs/0003383_hornady-25-06-remington-117-grain-super-shock-tip-20-round-box-81454_550.jpeg]]></product_image_link>
  <manufacturer><![CDATA[Hornady]]></manufacturer>
  <brand><![CDATA[]]></brand>
  <ammo_section>Rifle</ammo_section>
  <caliber><![CDATA[.25-06 Rem]]></caliber>
  <grains_weight>117</grains_weight>
  <bullet_type><![CDATA[SST]]></bullet_type>
  <primer_no />
  <muzzle_energy>2322</muzzle_energy>
  <muzzle_velocity>2990</muzzle_velocity>
  <gauge_bore />
  <shot_material><![CDATA[]]></shot_material>
  <shot_type_size><![CDATA[]]></shot_type_size>
  <shell_length><![CDATA[]]></shell_length>
  <shot_ounces><![CDATA[]]></shot_ounces>
  <shot_grains />
  <pellet_count />
  <is_leadfree />
  <is_blank />
  <is_less_lethal />
  <sold_by_units>BX</sold_by_units>
  <price_per_box>25.6300</price_per_box>
  <rounds_per_box>20</rounds_per_box>
  <price_per_case>0.0000</price_per_case>
  <rounds_per_case />
  <boxes_per_case>10</boxes_per_case>
  <stock_status>I</stock_status>
  <stock_expected_date><![CDATA[]]></stock_expected_date>
  <usage1><![CDATA[]]></usage1>
  <usage2><![CDATA[]]></usage2>
  <usage3><![CDATA[]]></usage3>
  <usage4><![CDATA[]]></usage4>
  <mpn><![CDATA[81454]]></mpn>
  <upc>90255814545</upc>
  <unit_ship_weight>2.5</unit_ship_weight>
 </item>
 <item type="ammo">
  <product_id><![CDATA[12294-3501]]></product_id>
  <product_name><![CDATA[CCI Blazer 25 ACP 50 Grain Total Metal Jacket, 50 Round Box, 3501]]></product_name>
  <product_description><![CDATA[Blazer uses a non reloadable case made from high strength, aircraft gauge aluminum alloy. Clean burning propellants deliver optimum velocity while ensuring consistent chamber pressures. Cases are coated for smooth functioning and corrosion resistance. Non corrosive primers for highly sensitive and reliable performance. Blazer delivers all the performance of high priced ammunition for a fraction of the cost.    Caliber:   25 Automatic Colt Pistol (ACP)    Bullet Type:   Total Metal Jacket    Bullet Weight:   50 GR    Muzzle Energy:   63 ft lbs    Muzzle Velocity:   755 fps    Rounds/box:   50 Rounds Per Box, 20 Boxes Per Case]]></product_description>
  <product_link><![CDATA[http://www.mywebsite.com/cci-blazer-25-acp-50-grain-total-metal-jacket-50-round-box-3501]]></product_link>
  <product_image_link><![CDATA[http://www.mywebsite.com/content/images/thumbs/0002324_cci-blazer-25-acp-50-grain-total-metal-jacket-50-round-box-3501_550.jpeg]]></product_image_link>
  <manufacturer><![CDATA[CCI Speer]]></manufacturer>
  <brand><![CDATA[]]></brand>
  <ammo_section>Handgun</ammo_section>
  <caliber><![CDATA[.25 ACP]]></caliber>
  <grains_weight>50</grains_weight>
  <bullet_type><![CDATA[Total Metal Jacket]]></bullet_type>
  <primer_no />
  <muzzle_energy>63</muzzle_energy>
  <muzzle_velocity>755</muzzle_velocity>
  <gauge_bore />
  <shot_material><![CDATA[]]></shot_material>
  <shot_type_size><![CDATA[]]></shot_type_size>
  <shell_length><![CDATA[]]></shell_length>
  <shot_ounces><![CDATA[]]></shot_ounces>
  <shot_grains />
  <pellet_count />
  <is_leadfree />
  <is_blank />
  <is_less_lethal />
  <sold_by_units>BX</sold_by_units>
  <price_per_box>16.0400</price_per_box>
  <rounds_per_box>50</rounds_per_box>
  <price_per_case>0.0000</price_per_case>
  <rounds_per_case />
  <boxes_per_case>20</boxes_per_case>
  <stock_status>I</stock_status>
  <stock_expected_date><![CDATA[]]></stock_expected_date>
  <usage1><![CDATA[]]></usage1>
  <usage2><![CDATA[]]></usage2>
  <usage3><![CDATA[]]></usage3>
  <usage4><![CDATA[]]></usage4>
  <mpn><![CDATA[3501]]></mpn>
  <upc>76683035011</upc>
  <unit_ship_weight>2.5</unit_ship_weight>
 </item>
 <item type="ammo">
  <product_id><![CDATA[12604-SP166]]></product_id>
  <product_name><![CDATA[Remington 16 Ga. 2 3/4" 1 1/8 oz, #6 SP166]]></product_name>
  <product_description><![CDATA[Time proven performance for all upland game. The choice of experienced small game hunters across the country because their Express line offers the best balance of payload and performance. Available in a broad selection of loadings from 12 gauge to 410 bore.    Gauge:   16    Type:   Lead    Length:   2 3/4"    Ounces:   1 1/8 oz    Shot Size:   6    Muzzle Velocity:   1295 fps    Rounds/box:   25 Rounds Per Box, 10 Boxes Per Case    Drams:   3 1/4]]></product_description>
  <product_link><![CDATA[http://www.mywebsite.com/remington-16-ga-2-34-1-18-oz-6-sp166]]></product_link>
  <product_image_link><![CDATA[http://www.mywebsite.com/content/images/thumbs/0002616_remington-16-ga-2-34-1-18-oz-6-sp166_550.jpeg]]></product_image_link>
  <manufacturer><![CDATA[Remington]]></manufacturer>
  <brand><![CDATA[]]></brand>
  <ammo_section>Shotgun</ammo_section>
  <caliber><![CDATA[]]></caliber>
  <grains_weight />
  <bullet_type><![CDATA[]]></bullet_type>
  <primer_no />
  <muzzle_energy />
  <muzzle_velocity>1295</muzzle_velocity>
  <gauge_bore>16 Gauge</gauge_bore>
  <shot_material><![CDATA[Lead]]></shot_material>
  <shot_type_size><![CDATA[6]]></shot_type_size>
  <shell_length><![CDATA[2 3/4]]></shell_length>
  <shot_ounces><![CDATA[1 1/8]]></shot_ounces>
  <shot_grains />
  <pellet_count />
  <is_leadfree />
  <is_blank />
  <is_less_lethal />
  <sold_by_units>BX</sold_by_units>
  <price_per_box>14.5600</price_per_box>
  <rounds_per_box>25</rounds_per_box>
  <price_per_case>0.0000</price_per_case>
  <rounds_per_case />
  <boxes_per_case>10</boxes_per_case>
  <stock_status>I</stock_status>
  <stock_expected_date><![CDATA[]]></stock_expected_date>
  <usage1><![CDATA[]]></usage1>
  <usage2><![CDATA[]]></usage2>
  <usage3><![CDATA[]]></usage3>
  <usage4><![CDATA[]]></usage4>
  <mpn><![CDATA[SP166]]></mpn>
  <upc>47700016009</upc>
  <unit_ship_weight>3.5</unit_ship_weight>
 </item>
 <item type="ammo">
  <product_id><![CDATA[12035-AE3006M1]]></product_id>
  <product_name><![CDATA[Federal 30-06 Springfield 150 Grain Full Metal Jacket, 20 Round Box, AE3006M1]]></product_name>
  <product_description><![CDATA[This centerfire rifle cartridge choice is very suitable for precision practice and an affordable option for the target board.    Caliber:   30-06 Springfield    Bullet Type:   Full Metal Jacket    Bullet Weight:   150 GR    Muzzle Energy:   2500 ft lbs    Muzzle Velocity:   2740 fps    Rounds/box:   20 Rounds Per Box, 10 Boxes Per Case]]></product_description>
  <product_link><![CDATA[http://www.mywebsite.com/federal-30-06-springfield-150-grain-full-metal-jacket-20-round-box-ae3006m1]]></product_link>
  <product_image_link><![CDATA[http://www.mywebsite.com/content/images/thumbs/0002071_federal-30-06-springfield-150-grain-full-metal-jacket-20-round-box-ae3006m1_550.jpeg]]></product_image_link>
  <manufacturer><![CDATA[Federal]]></manufacturer>
  <brand><![CDATA[]]></brand>
  <ammo_section>Rifle</ammo_section>
  <caliber><![CDATA[.30-06]]></caliber>
  <grains_weight>150</grains_weight>
  <bullet_type><![CDATA[Full Metal Jacket]]></bullet_type>
  <primer_no />
  <muzzle_energy>2500</muzzle_energy>
  <muzzle_velocity>2740</muzzle_velocity>
  <gauge_bore />
  <shot_material><![CDATA[]]></shot_material>
  <shot_type_size><![CDATA[]]></shot_type_size>
  <shell_length><![CDATA[]]></shell_length>
  <shot_ounces><![CDATA[]]></shot_ounces>
  <shot_grains />
  <pellet_count />
  <is_leadfree />
  <is_blank />
  <is_less_lethal />
  <sold_by_units>BX</sold_by_units>
  <price_per_box>20.2600</price_per_box>
  <rounds_per_box>20</rounds_per_box>
  <price_per_case>0.0000</price_per_case>
  <rounds_per_case />
  <boxes_per_case>10</boxes_per_case>
  <stock_status>I</stock_status>
  <stock_expected_date><![CDATA[]]></stock_expected_date>
  <usage1><![CDATA[]]></usage1>
  <usage2><![CDATA[]]></usage2>
  <usage3><![CDATA[]]></usage3>
  <usage4><![CDATA[]]></usage4>
  <mpn><![CDATA[AE3006M1]]></mpn>
  <upc>29465060411</upc>
  <unit_ship_weight>1.5</unit_ship_weight>
 </item>
 <item type="ammo">
  <product_id><![CDATA[13265-02800]]></product_id>
  <product_name><![CDATA[Glaser Silver Safety Slugs 357 Remington Magnum 80 Grain Round Nose, 6 Round Package, 02800]]></product_name>
  <product_description><![CDATA[Glaser safety slugs were invented to give superior stopping power over conventional bullets. Glaser blue uses a #12 shot core of over 220 fragments for maximum ricochet and overpenetration. Glaser silver uses a #6 core of 31 fragments to penetrate 50 % deeper. Both blue and silver have the same bullet weights, velocity and muzzle energy in a given caliber.    Caliber:   357 Remington Magnum (Mag)    Bullet Type:   Round Nose    Bullet Weight:   80 GR    Muzzle Energy:   455 ft lbs    Muzzle Velocity:   1600 fps    Rounds/box:   6 PK]]></product_description>
  <product_link><![CDATA[http://www.mywebsite.com/glaser-silver-safety-slugs-357-remington-magnum-80-grain-round-nose-6-round-package-02800]]></product_link>
  <product_image_link><![CDATA[http://www.mywebsite.com/content/images/thumbs/0003268_glaser-silver-safety-slugs-357-remington-magnum-80-grain-round-nose-6-round-package-02800_550.jpeg]]></product_image_link>
  <manufacturer><![CDATA[Corbon]]></manufacturer>
  <brand><![CDATA[]]></brand>
  <ammo_section>Handgun</ammo_section>
  <caliber><![CDATA[.357 Rem Max]]></caliber>
  <grains_weight>80</grains_weight>
  <bullet_type><![CDATA[Round Nose]]></bullet_type>
  <primer_no />
  <muzzle_energy>455</muzzle_energy>
  <muzzle_velocity>1600</muzzle_velocity>
  <gauge_bore />
  <shot_material><![CDATA[]]></shot_material>
  <shot_type_size><![CDATA[]]></shot_type_size>
  <shell_length><![CDATA[]]></shell_length>
  <shot_ounces><![CDATA[]]></shot_ounces>
  <shot_grains />
  <pellet_count />
  <is_leadfree />
  <is_blank />
  <is_less_lethal />
  <sold_by_units>EA</sold_by_units>
  <price_per_box>8.5300</price_per_box>
  <rounds_per_box>6</rounds_per_box>
  <price_per_case>0.0000</price_per_case>
  <rounds_per_case />
  <boxes_per_case />
  <stock_status>I</stock_status>
  <stock_expected_date><![CDATA[]]></stock_expected_date>
  <usage1><![CDATA[]]></usage1>
  <usage2><![CDATA[]]></usage2>
  <usage3><![CDATA[]]></usage3>
  <usage4><![CDATA[]]></usage4>
  <mpn><![CDATA[02800]]></mpn>
  <upc>97719028005</upc>
  <unit_ship_weight>1.5</unit_ship_weight>
 </item>
 <item type="ammo">
  <product_id><![CDATA[12206-3587]]></product_id>
  <product_name><![CDATA[CCI Blazer 40 S&W 155 Grain Total Metal Jacket, 50 Round Box, 3587]]></product_name>
  <product_description><![CDATA[Blazer uses a non reloadable case made from high strength, aircraft gauge aluminum alloy. Clean burning propellants deliver optimum velocity while ensuring consistent chamber pressures. Cases are coated for smooth functioning and corrosion resistance. Non corrosive primers for highly sensitive and reliable performance. Blazer delivers all the performance of high priced ammunition for a fraction of the cost.    Caliber:   40 Smith & Wesson    Bullet Type:   Total Metal Jacket    Bullet Weight:   155 GR    Muzzle Energy:   475 ft lbs    Muzzle Velocity:   1175 fps    Rounds/box:   50 Rounds Per Box, 20 Boxes Per Case]]></product_description>
  <product_link><![CDATA[http://www.mywebsite.com/cci-blazer-40-sw-155-grain-total-metal-jacket-50-round-box-3587]]></product_link>
  <product_image_link><![CDATA[http://www.mywebsite.com/content/images/thumbs/0002237_cci-blazer-40-sw-155-grain-total-metal-jacket-50-round-box-3587_550.jpeg]]></product_image_link>
  <manufacturer><![CDATA[CCI Speer]]></manufacturer>
  <brand><![CDATA[]]></brand>
  <ammo_section>Handgun</ammo_section>
  <caliber><![CDATA[.40 S&W]]></caliber>
  <grains_weight>155</grains_weight>
  <bullet_type><![CDATA[Total Metal Jacket]]></bullet_type>
  <primer_no />
  <muzzle_energy>475</muzzle_energy>
  <muzzle_velocity>1175</muzzle_velocity>
  <gauge_bore />
  <shot_material><![CDATA[]]></shot_material>
  <shot_type_size><![CDATA[]]></shot_type_size>
  <shell_length><![CDATA[]]></shell_length>
  <shot_ounces><![CDATA[]]></shot_ounces>
  <shot_grains />
  <pellet_count />
  <is_leadfree />
  <is_blank />
  <is_less_lethal />
  <sold_by_units>BX</sold_by_units>
  <price_per_box>21.3100</price_per_box>
  <rounds_per_box>50</rounds_per_box>
  <price_per_case>0.0000</price_per_case>
  <rounds_per_case />
  <boxes_per_case>20</boxes_per_case>
  <stock_status>I</stock_status>
  <stock_expected_date><![CDATA[]]></stock_expected_date>
  <usage1><![CDATA[]]></usage1>
  <usage2><![CDATA[]]></usage2>
  <usage3><![CDATA[]]></usage3>
  <usage4><![CDATA[]]></usage4>
  <mpn><![CDATA[3587]]></mpn>
  <upc>76683035875</upc>
  <unit_ship_weight>3.5</unit_ship_weight>
 </item>
 <item type="ammo">
  <product_id><![CDATA[12832-GS38SB]]></product_id>
  <product_name><![CDATA[Remington 38 Special +P Golden Saber 125 Grain Brass Jacketed Hollow Point, 25 Round Box, GS38SB]]></product_name>
  <product_description><![CDATA[Golden Saber high performance jacket (HPJ) handgun ammo, the driving band makes the difference bullet diameter directly ahead of the driving band is reduced from groove to bore diameter, so the bullet is precisely aligned before the driving band engages the rifling. The result: match grade accuracy and reduced barrel friction. The driving band locks the jacket and core together for maximum weight retention and core/jacket integrity.    Caliber:   38 Special    Bullet Type:   Boat Tail Hollow Point    Bullet Weight:   125 GR    Muzzle Energy:   264 ft lbs    Muzzle Velocity:   975 fps    Rounds/box:   25 Rounds Per Box, 20 Boxes Per Case]]></product_description>
  <product_link><![CDATA[http://www.mywebsite.com/remington-38-special-p-golden-saber-125-grain-brass-jacketed-hollow-point-25-round-box-gs38sb]]></product_link>
  <product_image_link><![CDATA[http://www.mywebsite.com/content/images/thumbs/0002844_remington-38-special-p-golden-saber-125-grain-brass-jacketed-hollow-point-25-round-box-gs38sb_550.jpeg]]></product_image_link>
  <manufacturer><![CDATA[Remington]]></manufacturer>
  <brand><![CDATA[]]></brand>
  <ammo_section>Handgun</ammo_section>
  <caliber><![CDATA[.38 Special]]></caliber>
  <grains_weight>125</grains_weight>
  <bullet_type><![CDATA[Boat Tail Hollow Point]]></bullet_type>
  <primer_no />
  <muzzle_energy>264</muzzle_energy>
  <muzzle_velocity>975</muzzle_velocity>
  <gauge_bore />
  <shot_material><![CDATA[]]></shot_material>
  <shot_type_size><![CDATA[]]></shot_type_size>
  <shell_length><![CDATA[]]></shell_length>
  <shot_ounces><![CDATA[]]></shot_ounces>
  <shot_grains />
  <pellet_count />
  <is_leadfree />
  <is_blank />
  <is_less_lethal />
  <sold_by_units>BX</sold_by_units>
  <price_per_box>25.0100</price_per_box>
  <rounds_per_box>25</rounds_per_box>
  <price_per_case>0.0000</price_per_case>
  <rounds_per_case />
  <boxes_per_case>20</boxes_per_case>
  <stock_status>I</stock_status>
  <stock_expected_date><![CDATA[]]></stock_expected_date>
  <usage1><![CDATA[]]></usage1>
  <usage2><![CDATA[]]></usage2>
  <usage3><![CDATA[]]></usage3>
  <usage4><![CDATA[]]></usage4>
  <mpn><![CDATA[GS38SB]]></mpn>
  <upc>47700079400</upc>
  <unit_ship_weight>2.5</unit_ship_weight>
 </item>
 <item type="ammo">
  <product_id><![CDATA[12232-HV164]]></product_id>
  <product_name><![CDATA[PMC Ammo HV164 16GA 4 2.75 1.12OZ 25/10]]></product_name>
  <product_description><![CDATA[MPN:]]></product_description>
  <product_link><![CDATA[http://www.mywebsite.com/pmc-ammo-hv164-16ga-4-275-112oz-2510]]></product_link>
  <product_image_link><![CDATA[http://www.mywebsite.com/content/images/thumbs/0002263_pmc-ammo-hv164-16ga-4-275-112oz-2510_550.jpeg]]></product_image_link>
  <manufacturer><![CDATA[PMC]]></manufacturer>
  <brand><![CDATA[]]></brand>
  <ammo_section>Shotgun</ammo_section>
  <caliber><![CDATA[]]></caliber>
  <grains_weight />
  <bullet_type><![CDATA[]]></bullet_type>
  <primer_no />
  <muzzle_energy />
  <muzzle_velocity>1300</muzzle_velocity>
  <gauge_bore>16 Gauge</gauge_bore>
  <shot_material><![CDATA[Lead]]></shot_material>
  <shot_type_size><![CDATA[4]]></shot_type_size>
  <shell_length><![CDATA[2 3/4]]></shell_length>
  <shot_ounces><![CDATA[1 1/8]]></shot_ounces>
  <shot_grains />
  <pellet_count />
  <is_leadfree />
  <is_blank />
  <is_less_lethal />
  <sold_by_units>BX</sold_by_units>
  <price_per_box>10.7500</price_per_box>
  <rounds_per_box>25</rounds_per_box>
  <price_per_case>0.0000</price_per_case>
  <rounds_per_case />
  <boxes_per_case>10</boxes_per_case>
  <stock_status>I</stock_status>
  <stock_expected_date><![CDATA[]]></stock_expected_date>
  <usage1><![CDATA[]]></usage1>
  <usage2><![CDATA[]]></usage2>
  <usage3><![CDATA[]]></usage3>
  <usage4><![CDATA[]]></usage4>
  <mpn><![CDATA[HV164]]></mpn>
  <upc>0</upc>
  <unit_ship_weight>4.5</unit_ship_weight>
 </item>
 <item type="ammo">
  <product_id><![CDATA[13404-82024]]></product_id>
  <product_name><![CDATA[Hornady 300 Winchester Magnum 165 Grain Super Shock Tip, 20 Round Box, 82024]]></product_name>
  <product_description><![CDATA[Superformance ammunition is 100 to 200 fps faster than any conventional ammunition on the market today, and achieves this performance in every gun, without increases in felt recoil, muzzle blast, temperature sensitivity, fouling or loss of accuracy. Superformance is a cutting edge technological advancement in ammunition design that transcends convention and achieves the highest performance of any ammunition on the market today. Superformance uses ultra progressive propellants that take your favorite SST or GMX bullets to levels of performance that are simply unattainable with conventional propellants. In order to get more velocity in the past  shooters have used a brute force approach with large charge weights of a slow burning powder in a larger cartridge case. Ultimately this leads to more recoil and muzzle blast. The Superformance solution is an elegant approach that utilizes specialized powders at normal charge weights, that impart all usable energy to the bullet reducing the rocket nozzle effect at the muzzle while still increasing velocity Superformance provides increased performance, and is safe to use in all firearms, including semi-autos, lever gun and pump actions. Increases in rifle performance, no increases in barrel wear and felt recoil, along with superior temperature stability are all realized with Superformance ammunition. It really is Rocket Science
 
    Caliber:   300 Winchester Magnum    Bullet Type:   SST    Bullet Weight:   165 GR    Muzzle Energy:   3520 ft lbs    Muzzle Velocity:   3100 fps    Rounds/box:   20 Rounds Per Box, 10 Boxes Per Case]]></product_description>
  <product_link><![CDATA[http://www.mywebsite.com/hornady-300-winchester-magnum-165-grain-super-shock-tip-20-round-box-82024]]></product_link>
  <product_image_link><![CDATA[http://www.mywebsite.com/content/images/thumbs/0003379_hornady-300-winchester-magnum-165-grain-super-shock-tip-20-round-box-82024_550.jpeg]]></product_image_link>
  <manufacturer><![CDATA[Hornady]]></manufacturer>
  <brand><![CDATA[]]></brand>
  <ammo_section>Rifle</ammo_section>
  <caliber><![CDATA[.300 Win Mag]]></caliber>
  <grains_weight>165</grains_weight>
  <bullet_type><![CDATA[SST]]></bullet_type>
  <primer_no />
  <muzzle_energy>3520</muzzle_energy>
  <muzzle_velocity>3100</muzzle_velocity>
  <gauge_bore />
  <shot_material><![CDATA[]]></shot_material>
  <shot_type_size><![CDATA[]]></shot_type_size>
  <shell_length><![CDATA[]]></shell_length>
  <shot_ounces><![CDATA[]]></shot_ounces>
  <shot_grains />
  <pellet_count />
  <is_leadfree />
  <is_blank />
  <is_less_lethal />
  <sold_by_units>BX</sold_by_units>
  <price_per_box>31.1300</price_per_box>
  <rounds_per_box>20</rounds_per_box>
  <price_per_case>0.0000</price_per_case>
  <rounds_per_case />
  <boxes_per_case>10</boxes_per_case>
  <stock_status>I</stock_status>
  <stock_expected_date><![CDATA[]]></stock_expected_date>
  <usage1><![CDATA[]]></usage1>
  <usage2><![CDATA[]]></usage2>
  <usage3><![CDATA[]]></usage3>
  <usage4><![CDATA[]]></usage4>
  <mpn><![CDATA[82024]]></mpn>
  <upc>90255820249</upc>
  <unit_ship_weight>3.5</unit_ship_weight>
 </item>
 <item type="ammo">
  <product_id><![CDATA[10148-X4134]]></product_id>
  <product_name><![CDATA[Winchester 410 Ga. High Brass Game Load 3" 1/2 oz, #4 Lead Shot X4134]]></product_name>
  <product_description><![CDATA[The high brass construction and specially blended propellant, gives you the faster, harder hitting loads you need for any larger upland bird hunting situation.    Gauge:   410    Type:   Lead    Length:   3"    Ounces:   1/2 oz    Shot Size:   4    Muzzle Velocity:   1245 fps    Rounds/box:   25 Rounds Per Box, 10 Boxes Per Case    Drams:   Max]]></product_description>
  <product_link><![CDATA[http://www.mywebsite.com/winchester-410-ga-high-brass-game-load-3-12-oz-4-lead-shot-x4134]]></product_link>
  <product_image_link><![CDATA[http://www.mywebsite.com/content/images/thumbs/0000213_winchester-410-ga-high-brass-game-load-3-12-oz-4-lead-shot-x4134_550.jpeg]]></product_image_link>
  <manufacturer><![CDATA[Winchester]]></manufacturer>
  <brand><![CDATA[]]></brand>
  <ammo_section>Shotgun</ammo_section>
  <caliber><![CDATA[]]></caliber>
  <grains_weight />
  <bullet_type><![CDATA[]]></bullet_type>
  <primer_no />
  <muzzle_energy />
  <muzzle_velocity>1245</muzzle_velocity>
  <gauge_bore>.410 Bore</gauge_bore>
  <shot_material><![CDATA[Lead]]></shot_material>
  <shot_type_size><![CDATA[4]]></shot_type_size>
  <shell_length><![CDATA[3]]></shell_length>
  <shot_ounces><![CDATA[1/2]]></shot_ounces>
  <shot_grains />
  <pellet_count />
  <is_leadfree />
  <is_blank />
  <is_less_lethal />
  <sold_by_units>BX</sold_by_units>
  <price_per_box>12.9900</price_per_box>
  <rounds_per_box>25</rounds_per_box>
  <price_per_case>0.0000</price_per_case>
  <rounds_per_case />
  <boxes_per_case>10</boxes_per_case>
  <stock_status>I</stock_status>
  <stock_expected_date><![CDATA[]]></stock_expected_date>
  <usage1><![CDATA[]]></usage1>
  <usage2><![CDATA[]]></usage2>
  <usage3><![CDATA[]]></usage3>
  <usage4><![CDATA[]]></usage4>
  <mpn><![CDATA[X4134]]></mpn>
  <upc>20892000247</upc>
  <unit_ship_weight>2.5</unit_ship_weight>
 </item>
 <item type="ammo">
  <product_id><![CDATA[11569-11031]]></product_id>
  <product_name><![CDATA[Norma 404 Jeffery African PH 450 Grain Woodleigh Full Metal Jacket, 10 Round Box, 11031]]></product_name>
  <product_description><![CDATA[Norma's new large game cartridges, African PH. The cartridges are loaded with Australian Woodleigh bullets in 9 different calibers with soft nose and full metal jacket Woodleigh bullets.    Caliber:   404 Jeffery    Bullet Type:   Full Metal Jacket Woodleigh    Bullet Weight:   450 GR    Muzzle Energy:   4620 ft lbs    Muzzle Velocity:   2150 fps    Rounds/box:   10 Rounds Per Box]]></product_description>
  <product_link><![CDATA[http://www.mywebsite.com/norma-404-jeffery-african-ph-450-grain-woodleigh-full-metal-jacket-10-round-box-11031]]></product_link>
  <product_image_link><![CDATA[http://www.mywebsite.com/content/images/thumbs/0001605_norma-404-jeffery-african-ph-450-grain-woodleigh-full-metal-jacket-10-round-box-11031_550.jpeg]]></product_image_link>
  <manufacturer><![CDATA[Norma]]></manufacturer>
  <brand><![CDATA[]]></brand>
  <ammo_section>Rifle</ammo_section>
  <caliber><![CDATA[.404 Jeffery]]></caliber>
  <grains_weight>450</grains_weight>
  <bullet_type><![CDATA[Full Metal Jacket Woodleigh]]></bullet_type>
  <primer_no />
  <muzzle_energy>4620</muzzle_energy>
  <muzzle_velocity>2150</muzzle_velocity>
  <gauge_bore />
  <shot_material><![CDATA[]]></shot_material>
  <shot_type_size><![CDATA[]]></shot_type_size>
  <shell_length><![CDATA[]]></shell_length>
  <shot_ounces><![CDATA[]]></shot_ounces>
  <shot_grains />
  <pellet_count />
  <is_leadfree />
  <is_blank />
  <is_less_lethal />
  <sold_by_units>BX</sold_by_units>
  <price_per_box>70.7500</price_per_box>
  <rounds_per_box>10</rounds_per_box>
  <price_per_case>0.0000</price_per_case>
  <rounds_per_case />
  <boxes_per_case />
  <stock_status>I</stock_status>
  <stock_expected_date><![CDATA[]]></stock_expected_date>
  <usage1><![CDATA[]]></usage1>
  <usage2><![CDATA[]]></usage2>
  <usage3><![CDATA[]]></usage3>
  <usage4><![CDATA[]]></usage4>
  <mpn><![CDATA[11031]]></mpn>
  <upc>739392110317</upc>
  <unit_ship_weight>2.5</unit_ship_weight>
 </item>
 <item type="ammo">
  <product_id><![CDATA[12216-41255]]></product_id>
  <product_name><![CDATA[Hevi Shot 41255 TKY HEV13 12 5 2 OZ 5/20 41255]]></product_name>
  <product_description><![CDATA[World record performance. 40% more knockdown power and effective range than lead. Buffered and molycoated pellets for denser patterns. Weather resistant crimp.]]></product_description>
  <product_link><![CDATA[http://www.mywebsite.com/hevi-shot-41255-tky-hev13-12-5-2-oz-520-41255]]></product_link>
  <product_image_link><![CDATA[http://www.mywebsite.com/content/images/thumbs/0002247_hevi-shot-41255-tky-hev13-12-5-2-oz-520-41255_550.jpeg]]></product_image_link>
  <manufacturer><![CDATA[Hevi Shot]]></manufacturer>
  <brand><![CDATA[]]></brand>
  <ammo_section>Shotgun</ammo_section>
  <caliber><![CDATA[]]></caliber>
  <grains_weight />
  <bullet_type><![CDATA[]]></bullet_type>
  <primer_no />
  <muzzle_energy />
  <muzzle_velocity>1200</muzzle_velocity>
  <gauge_bore>12 Gauge</gauge_bore>
  <shot_material><![CDATA[Hevi-Shot]]></shot_material>
  <shot_type_size><![CDATA[5]]></shot_type_size>
  <shell_length><![CDATA[3]]></shell_length>
  <shot_ounces><![CDATA[2]]></shot_ounces>
  <shot_grains />
  <pellet_count />
  <is_leadfree />
  <is_blank />
  <is_less_lethal />
  <sold_by_units>BX</sold_by_units>
  <price_per_box>23.6600</price_per_box>
  <rounds_per_box>5</rounds_per_box>
  <price_per_case>0.0000</price_per_case>
  <rounds_per_case />
  <boxes_per_case>20</boxes_per_case>
  <stock_status>I</stock_status>
  <stock_expected_date><![CDATA[]]></stock_expected_date>
  <usage1><![CDATA[]]></usage1>
  <usage2><![CDATA[]]></usage2>
  <usage3><![CDATA[]]></usage3>
  <usage4><![CDATA[]]></usage4>
  <mpn><![CDATA[41255]]></mpn>
  <upc>0</upc>
  <unit_ship_weight>4.5</unit_ship_weight>
 </item>
 <item type="ammo">
  <product_id><![CDATA[13401-9140]]></product_id>
  <product_name><![CDATA[Hornady 475 Linebaugh 400 Grain Extreme Terminal Performance, 20 Round Box, 9140]]></product_name>
  <product_description><![CDATA[This Hornady Custom pistol ammo is loaded with the famous Hornady XTP (Extreme Terminal Performance) bullet. All are supremely accurate, and deliver maximum knockdown power. Hornady produces most of the brass for Hornady Custom pistol ammo. All other brass is chosen to ensure it meets our unusually high standards for reliable feeding, corrosion resistance, proper hardness and the ability to withstand maximum chamber pressures. Each cartridge is loaded to ensure optimal pressure, velocity and consistency from lot to lot. Like the powder, each primer is carefully matched to individual loads, and specifically selected for their ability to quickly, completely, and reliably ignite the powder charge.
 
    Caliber:   475 Linebaugh    Bullet Type:   XTP    Bullet Weight:   400 GR    Muzzle Energy:   1501 ft lbs    Muzzle Velocity:   1300 fps    Rounds/box:   20 Rounds Per Box, 10 Boxes Per Case]]></product_description>
  <product_link><![CDATA[http://www.mywebsite.com/hornady-475-linebaugh-400-grain-extreme-terminal-performance-20-round-box-9140]]></product_link>
  <product_image_link><![CDATA[http://www.mywebsite.com/content/images/thumbs/0003376_hornady-475-linebaugh-400-grain-extreme-terminal-performance-20-round-box-9140_550.jpeg]]></product_image_link>
  <manufacturer><![CDATA[Hornady]]></manufacturer>
  <brand><![CDATA[]]></brand>
  <ammo_section>Handgun</ammo_section>
  <caliber><![CDATA[.475 Linebaugh]]></caliber>
  <grains_weight>400</grains_weight>
  <bullet_type><![CDATA[XTP]]></bullet_type>
  <primer_no />
  <muzzle_energy>1501</muzzle_energy>
  <muzzle_velocity>1300</muzzle_velocity>
  <gauge_bore />
  <shot_material><![CDATA[]]></shot_material>
  <shot_type_size><![CDATA[]]></shot_type_size>
  <shell_length><![CDATA[]]></shell_length>
  <shot_ounces><![CDATA[]]></shot_ounces>
  <shot_grains />
  <pellet_count />
  <is_leadfree />
  <is_blank />
  <is_less_lethal />
  <sold_by_units>BX</sold_by_units>
  <price_per_box>28.7100</price_per_box>
  <rounds_per_box>20</rounds_per_box>
  <price_per_case>0.0000</price_per_case>
  <rounds_per_case />
  <boxes_per_case>10</boxes_per_case>
  <stock_status>I</stock_status>
  <stock_expected_date><![CDATA[]]></stock_expected_date>
  <usage1><![CDATA[]]></usage1>
  <usage2><![CDATA[]]></usage2>
  <usage3><![CDATA[]]></usage3>
  <usage4><![CDATA[]]></usage4>
  <mpn><![CDATA[9140]]></mpn>
  <upc>90255391404</upc>
  <unit_ship_weight>4.5</unit_ship_weight>
 </item>
 <item type="ammo">
  <product_id><![CDATA[11200-12SSCH]]></product_id>
  <product_name><![CDATA[Fiocchi Interceptor Spreader 12 Ga. 2 3/4" 1 1/8 oz, #8 Lead Shot 12SSCH]]></product_name>
  <product_description><![CDATA[Fiocchi Spreader loads offer you many choices to suit the shell to your game. Standard 1 ounce loads for everything from registered trap and skeet to sporting clays. One ounce loads that deliver superior performance with less recoil than a comparable 1-1/8 ounce load.    Gauge:   12    Type:   Lead    Length:   2 3/4"    Ounces:   1 1/8 oz    Shot Size:   8    Muzzle Velocity:   1200 fps    Rounds/box:   25 Rounds Per Box, 10 Boxes Per Case    Drams:   3]]></product_description>
  <product_link><![CDATA[http://www.mywebsite.com/fiocchi-interceptor-spreader-12-ga-2-34-1-18-oz-8-lead-shot-12ssch]]></product_link>
  <product_image_link><![CDATA[http://www.mywebsite.com/content/images/thumbs/0001236_fiocchi-interceptor-spreader-12-ga-2-34-1-18-oz-8-lead-shot-12ssch_550.jpeg]]></product_image_link>
  <manufacturer><![CDATA[Fiocchi]]></manufacturer>
  <brand><![CDATA[]]></brand>
  <ammo_section>Shotgun</ammo_section>
  <caliber><![CDATA[]]></caliber>
  <grains_weight />
  <bullet_type><![CDATA[]]></bullet_type>
  <primer_no />
  <muzzle_energy />
  <muzzle_velocity>1200</muzzle_velocity>
  <gauge_bore>12 Gauge</gauge_bore>
  <shot_material><![CDATA[Lead]]></shot_material>
  <shot_type_size><![CDATA[8]]></shot_type_size>
  <shell_length><![CDATA[2 3/4]]></shell_length>
  <shot_ounces><![CDATA[1 1/8]]></shot_ounces>
  <shot_grains />
  <pellet_count />
  <is_leadfree />
  <is_blank />
  <is_less_lethal />
  <sold_by_units>BX</sold_by_units>
  <price_per_box>8.1300</price_per_box>
  <rounds_per_box>25</rounds_per_box>
  <price_per_case>0.0000</price_per_case>
  <rounds_per_case />
  <boxes_per_case>10</boxes_per_case>
  <stock_status>I</stock_status>
  <stock_expected_date><![CDATA[]]></stock_expected_date>
  <usage1><![CDATA[]]></usage1>
  <usage2><![CDATA[]]></usage2>
  <usage3><![CDATA[]]></usage3>
  <usage4><![CDATA[]]></usage4>
  <mpn><![CDATA[12SSCH]]></mpn>
  <upc>762344701523</upc>
  <unit_ship_weight>4.5</unit_ship_weight>
 </item>
</itemlist>

Below is the XSD schema used for XML main feed:

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<?xml version="1.0" encoding="utf-8"?>
<xs:schema attributeFormDefault="unqualified" elementFormDefault="qualified" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:simpleType name="guid">
    <xs:restriction base="xs:string">
      <xs:pattern value="[0-9a-fA-F]{8}-[0-9a-fA-F]{4}-[0-9a-fA-F]{4}-[0-9a-fA-F]{4}-[0-9a-fA-F]{12}" />
    </xs:restriction>
  </xs:simpleType>
  <xs:simpleType name="USdate">
    <xs:union>
      <xs:simpleType>
        <xs:restriction base="xs:string">
          <xs:length value="0"/>
        </xs:restriction>
      </xs:simpleType>
      <xs:simpleType>
        <xs:restriction base="xs:string">
          <xs:pattern value="\d{2}[/]\d{2}[/]\d{4}"/>
        </xs:restriction>
      </xs:simpleType>
    </xs:union>
  </xs:simpleType>
  <xs:simpleType name="NullOrInt">
    <xs:union>
      <xs:simpleType>
        <xs:restriction base="xs:string">
          <xs:length value="0"/>
        </xs:restriction>
      </xs:simpleType>
      <xs:simpleType>
        <xs:restriction base="xs:integer" />
      </xs:simpleType>
    </xs:union>
  </xs:simpleType>
  <xs:simpleType name="NullOrDec">
    <xs:union>
      <xs:simpleType>
        <xs:restriction base="xs:string">
          <xs:length value="0"/>
        </xs:restriction>
      </xs:simpleType>
      <xs:simpleType>
        <xs:restriction base="xs:decimal" />
      </xs:simpleType>
    </xs:union>
  </xs:simpleType>
  <xs:simpleType name="YesOrNo">
    <xs:union>
      <xs:simpleType>
        <xs:restriction base="xs:string">
          <xs:length value="0"/>
        </xs:restriction>
      </xs:simpleType>
      <xs:simpleType>
        <xs:restriction base="xs:string">
          <xs:enumeration value="Y" />
          <xs:enumeration value="N" />
        </xs:restriction>
      </xs:simpleType>
    </xs:union>
  </xs:simpleType>
  <xs:element name="itemlist">
    <xs:complexType>
      <xs:sequence>
        <xs:element maxOccurs="unbounded" name="item" minOccurs="1">
          <xs:complexType>
            <xs:sequence>
              <xs:element name="product_id" minOccurs="1" maxOccurs="1" >
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:maxLength value="50" />
                    <xs:minLength value="1" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="product_name" minOccurs="1" maxOccurs="1">
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:maxLength value="200" />
                    <xs:minLength value="1" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="product_description" minOccurs="1" maxOccurs="1">
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:maxLength value="2000" />
                    <xs:minLength value="1" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="product_link" minOccurs="1" maxOccurs="1">
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:maxLength value="400" />
                    <xs:minLength value="1" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="product_image_link" minOccurs="0" maxOccurs="1">
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:maxLength value="400" />
                    <xs:minLength value="0" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="manufacturer" minOccurs="1" maxOccurs="1">
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:maxLength value="50" />
                    <xs:minLength value="1" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="brand" minOccurs="0" maxOccurs="1">
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:maxLength value="50" />
                    <xs:minLength value="0" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="ammo_section" minOccurs="1" maxOccurs="1">
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:enumeration value="handgun" />
                    <xs:enumeration value="shotgun" />
                    <xs:enumeration value="rifle" />
                    <xs:enumeration value="rimfire" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="caliber" minOccurs="0" maxOccurs="1">
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:maxLength value="50" />
                    <xs:minLength value="0" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="grains_weight" minOccurs="0" maxOccurs="1">
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:maxLength value="50" />
                    <xs:minLength value="0" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="bullet_type" minOccurs="0" maxOccurs="1">
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:maxLength value="50" />
                    <xs:minLength value="0" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="primer_no" minOccurs="0" maxOccurs="1" >
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:maxLength value="10" />
                    <xs:minLength value="0" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="muzzle_energy" minOccurs="0" maxOccurs="1" type="NullOrInt" />
              <xs:element name="muzzle_velocity" minOccurs="0" maxOccurs="1" type="NullOrInt" />
              <xs:element name="gauge_bore" minOccurs="0" maxOccurs="1">
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:maxLength value="25" />
                    <xs:minLength value="0" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="shot_material" minOccurs="0" maxOccurs="1">
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:maxLength value="50" />
                    <xs:minLength value="0" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="shot_type_size" minOccurs="0" maxOccurs="1">
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:maxLength value="50" />
                    <xs:minLength value="0" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="shell_length" minOccurs="0" maxOccurs="1">
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:maxLength value="10" />
                    <xs:minLength value="0" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="shot_ounces" minOccurs="0" maxOccurs="1">
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:maxLength value="10" />
                    <xs:minLength value="0" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="shot_grains" minOccurs="0" maxOccurs="1"  type="NullOrInt" />
              <xs:element name="pellet_count" minOccurs="0" maxOccurs="1" type="NullOrInt" />
              <xs:element name="is_leadfree" minOccurs="0" maxOccurs="1" type="YesOrNo"/>
              <xs:element name="is_blank" minOccurs="0" maxOccurs="1" type="YesOrNo"/>
              <xs:element name="is_less_lethal" minOccurs="0" maxOccurs="1" type="YesOrNo"/>
              <xs:element name="sold_by_units" minOccurs="1" maxOccurs="1">
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:enumeration value="BX" />
                    <xs:enumeration value="TN" />
                    <xs:enumeration value="EA" />
                    <xs:enumeration value="BG" />
                    <xs:enumeration value="CS" />
                    <xs:enumeration value="CN" />
                    <xs:length value="2" fixed="true" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="price_per_box" type="xs:decimal" maxOccurs="1" />
              <xs:element name="rounds_per_box" type="NullOrInt" maxOccurs="1" />
              <xs:element name="price_per_case" type="NullOrDec" maxOccurs="1" />
              <xs:element name="rounds_per_case" type="NullOrInt" maxOccurs="1" />
              <xs:element name="boxes_per_case" type="NullOrInt" maxOccurs="1" />
              <xs:element name="stock_status" minOccurs="1" maxOccurs="1">
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:enumeration value="I" />
                    <xs:enumeration value="O" />
                    <xs:enumeration value="B" />
                    <xs:enumeration value="P" />
                    <xs:enumeration value="C" />
                    <xs:enumeration value="S" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="stock_expected_date" minOccurs="0" maxOccurs="1" type="USdate" />
              <xs:element name="usage1" minOccurs="0"  maxOccurs="1">
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:maxLength value="50" />
                    <xs:minLength value="0" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="usage2" minOccurs="0" maxOccurs="1" >
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:maxLength value="50" />
                    <xs:minLength value="0" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="usage3" minOccurs="0"  maxOccurs="1">
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:maxLength value="50" />
                    <xs:minLength value="0" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="usage4" minOccurs="0" maxOccurs="1" >
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:maxLength value="50" />
                    <xs:minLength value="0" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="mpn"  minOccurs="0" maxOccurs="1" >
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:maxLength value="50" />
                    <xs:minLength value="0" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="upc"  minOccurs="0" maxOccurs="1" >
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:maxLength value="24" />
                    <xs:minLength value="0" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="unit_ship_weight" type="NullOrDec" />
            </xs:sequence>
            <xs:attribute name="type" type="xs:string" use="required" />
          </xs:complexType>
        </xs:element>
      </xs:sequence>
      <xs:attribute name="VendorCode" type="guid" use="required"  />
    </xs:complexType>
  </xs:element>
</xs:schema>
Short XML Example Feed

This is an example of a valid XML short feed of 25 products:

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<?xml version="1.0" encoding="utf-8"?>
<itemlist VendorCode="9b1ae75b-90e6-472e-b653-5b21797e84da">
 <item type="ammo">
  <product_id><![CDATA[11671-HVST123SF]]></product_id>
  <price_per_box>11.9100</price_per_box>
  <price_per_case>0.0000</price_per_case>
  <stock_status>I</stock_status>
 </item>
 <item type="ammo">
  <product_id><![CDATA[11866-PRA223RC]]></product_id>
  <price_per_box>25.0800</price_per_box>
  <price_per_case>0.0000</price_per_case>
  <stock_status>I</stock_status>
 </item>
 <item type="ammo">
  <product_id><![CDATA[10586-V332652U]]></product_id>
  <price_per_box>23.1300</price_per_box>
  <price_per_case>0.0000</price_per_case>
  <stock_status>I</stock_status>
 </item>
 <item type="ammo">
  <product_id><![CDATA[10041-WE28GT7]]></product_id>
  <price_per_box>13.0200</price_per_box>
  <price_per_case>0.0000</price_per_case>
  <stock_status>I</stock_status>
 </item>
 <item type="ammo">
  <product_id><![CDATA[11843-357SIG115EPR]]></product_id>
  <price_per_box>36.4400</price_per_box>
  <price_per_case>0.0000</price_per_case>
  <stock_status>I</stock_status>
 </item>
 <item type="ammo">
  <product_id><![CDATA[12516-P1385]]></product_id>
  <price_per_box>16.4000</price_per_box>
  <price_per_case>0.0000</price_per_case>
  <stock_status>I</stock_status>
 </item>
 <item type="ammo">
  <product_id><![CDATA[10700-22MTB]]></product_id>
  <price_per_box>0.0000</price_per_box>
  <price_per_case>510.7000</price_per_case>
  <stock_status>I</stock_status>
 </item>
 <item type="ammo">
  <product_id><![CDATA[13426-8343]]></product_id>
  <price_per_box>23.9600</price_per_box>
  <price_per_case>0.0000</price_per_case>
  <stock_status>I</stock_status>
 </item>
 <item type="ammo">
  <product_id><![CDATA[10206-X22H1]]></product_id>
  <price_per_box>41.8800</price_per_box>
  <price_per_case>0.0000</price_per_case>
  <stock_status>I</stock_status>
 </item>
 <item type="ammo">
  <product_id><![CDATA[11340-SD45230/20]]></product_id>
  <price_per_box>21.5500</price_per_box>
  <price_per_case>0.0000</price_per_case>
  <stock_status>I</stock_status>
 </item>
 <item type="ammo">
  <product_id><![CDATA[10810-0049]]></product_id>
  <price_per_box>12.2900</price_per_box>
  <price_per_case>0.0000</price_per_case>
  <stock_status>I</stock_status>
 </item>
 <item type="ammo">
  <product_id><![CDATA[12928-H16075]]></product_id>
  <price_per_box>7.6500</price_per_box>
  <price_per_case>0.0000</price_per_case>
  <stock_status>I</stock_status>
 </item>
 <item type="ammo">
  <product_id><![CDATA[12756-R357M7]]></product_id>
  <price_per_box>43.0400</price_per_box>
  <price_per_case>0.0000</price_per_case>
  <stock_status>I</stock_status>
 </item>
 <item type="ammo">
  <product_id><![CDATA[10992-G3006SP1]]></product_id>
  <price_per_box>16.7800</price_per_box>
  <price_per_case>0.0000</price_per_case>
  <stock_status>I</stock_status>
 </item>
 <item type="ammo">
  <product_id><![CDATA[12013-PWB2092]]></product_id>
  <price_per_box>16.8200</price_per_box>
  <price_per_case>0.0000</price_per_case>
  <stock_status>I</stock_status>
 </item>
 <item type="ammo">
  <product_id><![CDATA[12042-P458LA]]></product_id>
  <price_per_box>149.9400</price_per_box>
  <price_per_case>0.0000</price_per_case>
  <stock_status>I</stock_status>
 </item>
 <item type="ammo">
  <product_id><![CDATA[11895-PR17HM1]]></product_id>
  <price_per_box>15.2700</price_per_box>
  <price_per_case>0.0000</price_per_case>
  <stock_status>I</stock_status>
 </item>
 <item type="ammo">
  <product_id><![CDATA[11475-PWB1342]]></product_id>
  <price_per_box>22.7300</price_per_box>
  <price_per_case>0.0000</price_per_case>
  <stock_status>I</stock_status>
 </item>
 <item type="ammo">
  <product_id><![CDATA[11037-32AP]]></product_id>
  <price_per_box>12.8600</price_per_box>
  <price_per_case>0.0000</price_per_case>
  <stock_status>I</stock_status>
 </item>
 <item type="ammo">
  <product_id><![CDATA[11339-SD45200/20]]></product_id>
  <price_per_box>17.8900</price_per_box>
  <price_per_case>0.0000</price_per_case>
  <stock_status>I</stock_status>
 </item>
 <item type="ammo">
  <product_id><![CDATA[12375-X30062]]></product_id>
  <price_per_box>18.4900</price_per_box>
  <price_per_case>0.0000</price_per_case>
  <stock_status>I</stock_status>
 </item>
 <item type="ammo">
  <product_id><![CDATA[11871-L9MM3B]]></product_id>
  <price_per_box>24.7600</price_per_box>
  <price_per_case>0.0000</price_per_case>
  <stock_status>I</stock_status>
 </item>
 <item type="ammo">
  <product_id><![CDATA[10647-921B]]></product_id>
  <price_per_box>16.1200</price_per_box>
  <price_per_case>0.0000</price_per_case>
  <stock_status>I</stock_status>
 </item>
 <item type="ammo">
  <product_id><![CDATA[12287-0026]]></product_id>
  <price_per_box>6.9200</price_per_box>
  <price_per_case>0.0000</price_per_case>
  <stock_status>I</stock_status>
 </item>
 <item type="ammo">
  <product_id><![CDATA[10193-X28H6]]></product_id>
  <price_per_box>15.7700</price_per_box>
  <price_per_case>0.0000</price_per_case>
  <stock_status>I</stock_status>
 </item>
</itemlist>

Below is the XSD schema used for XML short feed:

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<?xml version="1.0" encoding="utf-8"?>
<xs:schema attributeFormDefault="unqualified" elementFormDefault="qualified" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:simpleType name="guid">
    <xs:restriction base="xs:string">
      <xs:pattern value="[0-9a-fA-F]{8}-[0-9a-fA-F]{4}-[0-9a-fA-F]{4}-[0-9a-fA-F]{4}-[0-9a-fA-F]{12}" />
    </xs:restriction>
  </xs:simpleType>
  <xs:simpleType name="USdate">
    <xs:union>
      <xs:simpleType>
        <xs:restriction base="xs:string">
          <xs:length value="0"/>
        </xs:restriction>
      </xs:simpleType>
      <xs:simpleType>
        <xs:restriction base="xs:string">
          <xs:pattern value="\d{2}[/]\d{2}[/]\d{4}"/>
        </xs:restriction>
      </xs:simpleType>
    </xs:union>
  </xs:simpleType>
  <xs:simpleType name="NullOrDec">
    <xs:union>
      <xs:simpleType>
        <xs:restriction base="xs:string">
          <xs:length value="0"/>
        </xs:restriction>
      </xs:simpleType>
      <xs:simpleType>
        <xs:restriction base="xs:decimal" />
      </xs:simpleType>
    </xs:union>
  </xs:simpleType>
  <xs:element name="itemlist">
    <xs:complexType>
      <xs:sequence>
        <xs:element maxOccurs="unbounded" name="item" minOccurs="1">
          <xs:complexType>
            <xs:sequence>
              <xs:element name="product_id" minOccurs="1" maxOccurs="1" >
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:maxLength value="50" />
                    <xs:minLength value="1" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
              <xs:element name="price_per_box" type="xs:decimal" maxOccurs="1" />
              <xs:element name="price_per_case" type="NullOrDec" maxOccurs="1" />       
              <xs:element name="stock_status" minOccurs="1" maxOccurs="1">
                <xs:simpleType>
                  <xs:restriction base="xs:string">
                    <xs:enumeration value="I" />
                    <xs:enumeration value="O" />
                    <xs:enumeration value="B" />
                    <xs:enumeration value="P" />
                    <xs:enumeration value="C" />
                    <xs:enumeration value="S" />
                  </xs:restriction>
                </xs:simpleType>
              </xs:element>
            </xs:sequence>
            <xs:attribute name="type" type="xs:string" use="required" />
          </xs:complexType>
        </xs:element>
      </xs:sequence>
      <xs:attribute name="VendorCode" type="guid" use="required"  />
    </xs:complexType>
  </xs:element>
</xs:schema>